Christopher L. Jones is a creative director and producer shaping the visual and strategic identity of emerging fashion. As co-founder of American Fashion Lab and Executive Director of Rise Fashion Events, he leads initiatives focused on developing independent designers through mentorship, production, and intentional presentation.
Jones holds a BFA from the International Academy of Design and Technology in San Antonio, where he studied design, visual communication, and creative development. That foundation informs his work across storytelling and brand strategy.
He is also the founder of Phantom X Group, a creative agency producing campaigns across fashion, culture, and sports. His work spans cinematic production and editorial storytelling across emerging talent and established creatives.
At Rise, Jones has produced projects that merge artistry with access, including Franchón Crews-Dezurn’s cinematic debut at New York Fashion Week, national media visibility for emerging designers, and a collaboration with the Indigenous modeling agency Supernaturals featured in TIME Magazine. His leadership has been recognized in Inc. Magazine for influencing the future of independent fashion.
Across American Fashion Lab, Rise, and Phantom X Group, Jones continues to build systems that support creative advancement through purpose, craft, and visibility.
